I led the redesign of our brand's website based on feedback gathered from user interviews and usability testing. During our research, we discovered that users appreciated when jewelry sites had curated collections that made it easier for them to find products that fit their style and preferences.To incorporate this insight into our design strategy, I created a designated sub-menu for curated collections on the main navigation menu. This allows users to quickly sort through products based on their shopping preferences and adds a personalized touch to their shopping experience. It was crucial to improve our information architecture and key features to enhance user experience before the website re-launch. Therefore, we optimized the main navigation menu to allow users to browse through products more efficiently. Since the brand's product library is not extensive or complex, we decided to house all products on a single page and utilize product filtration to create a faster and more streamlined user flow. This redesign approach was based on the insight that users preferred to sort through products by characteristics such as color, materials, product type etc.