1

Overview
Locals Only is a women-owned dispensary that delivers high-quality cannabis products to the east coast. The client approached me, and my team sought to build a website for their branded merchandise. Since many tech companies do not allow cannabis marketing on their platforms, they believed that creating a merch website would be a great way to spread brand awareness and introduce people to the company and the services they offer.

2

Problem
Upon reviewing their current brand assets, it quickly became evident that we needed a cohesive brand identity to deliver an effective UX experience. Due to this revelation, our question shifted from how might we build a great UX experience for Locals Only to how might we make Locals Only a cannabis brand that consumers want to buy merch from? Upon that realization, my partner and I sought to learn more about the cannabis market and how Locals Only can position itself in a rapidly oversaturated market.

3

Solution
Based on our market research, we developed a new brand identity and unique value preposition for Locals Only. The new Locals Only would focus on providing a curated, experience-based digital dispensary with a wide range of premium cannabis products that empower customers to have fun and manage their mental health.

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